Activating Audiences

Activating Audiences is what happens in web 2.0, we the audeince are activated to participate and perform collaboratively - receiving, sharing, and producing content online and commonly performing in virtual spaces, such as social networking sites, in which we present profile pictures of ourselves and write status updates about our activities.

As new technologies and paradigms emerge, new ways of activating audiences are tested, ‘structuring radically new possibilities of feedback between spectators and the environments they could inhabit’.

(Salter 2010: 304)

In response to the common history of human-computer relationships in interactive art, Peter Salter, in his text Entangled; Technology and the Transformation of Performance, talks about interaction in physical and social space that involves a multitude of untrained performers and ultimately changes the emphasis from computer-human to inhabitant-performer-environment.

(Salter 2010: 306)