Autoethnography

   "autoethnography offers a research method friendly to researchers and readers because autoethnographic texts are engaging and enable researchers to gain a cultural understanding of self in relation to others, on which cross-cultural coalition can be built between self and others."

Chang (2008)

It is a self-reflective method of learning and understanding and we will be using autoethnography to reflect on how we use New Media and how we behave in cyberspace, to be able to understand the cultural and social effects of New Media technologies and spaces.

Audience

“The term ‘audience’ refers to an assembly of listeners or viewers who come together, if only virtually, through shared consumption of film, television, radio, the internet, music or advertising.”

Marie Gillespie (2005)